Mel Jay
We Are Coming
A community-led space rooted in dignity, re-integration, opportunity, and real change for women.
Founded by Mel Jay, For Her Movement is a community-led, not-for-profit organisation supporting wāhine to rebuild confidence, strengthen wellbeing and create meaningful opportunities for their futures.
Through reintegration programmes, employment pathways and our social enterprise beauty studio, we're creating spaces where wāhine are supported, valued and empowered to move forward.
Our Mahi
At For Her Movement, we believe meaningful change requires more than encouragement. It requires connection, practical support and access to real opportunities. Our mahi brings together:
Reintegration programmes: Supporting wāhine to strengthen confidence, self-belief, emotional wellbeing and life skills.
Employment pathways: Creating opportunities to develop practical skills, explore education and prepare for employment.
For Her Beauty Studio: A social enterprise where beauty services help support our kaupapa and create pathways for wāhine entering the industry.
Community connections: Working alongside local organisations to strengthen support networks and opportunities for wāhine.
The Vision
Community
Spaces where women feel safe, respected, and supported as they rebuild and grow.
Opportunity
Training and employment pathways for women who have been excluded, overlooked, or underestimated.
Integrity
Building intentionally and protecting the culture, values, and people at the heart of this movement.
Community Impact
A core part of this vision is creating real second chances.
Sometimes healing looks like learning a new skill.
Sometimes it looks like reclaiming your identity.
Sometimes it looks like removing what no longer belongs to your future.
And that requires holistic support beyond employment.
In our space we understand that re-integration requires looking at root causes and experiences that have contributed to the journey and offering empowering support that acknowledges, validates and helps to heal and allowing women to feel empowered and worthy of being in a healthy community.
What began as a vision has grown into programmes, partnerships and opportunities supporting wāhine to create meaningful change.
Through our pilot programme, we've witnessed wāhine strengthen their confidence, reconnect with their potential, take steps towards education and employment, and build healthier support networks.
Our social enterprise beauty studio is also creating opportunities for wāhine to develop practical skills and gain experience in a professional environment.
For us, impact isn't simply about completing a programme. It's about what becomes possible afterwards.
Who this is for
For Her was born from seeing how many women carry strength in silence.
Women leaving domestic violence.
Women navigating recovery from addiction.
Women transitioning from prison back into community.
Women breaking cycles of generational trauma.
Women growing up in lower socio-economic areas with limited access to opportunity.
This movement exists to create pathways forward.
Not through charity alone, but through real employment, skill-building, connection, and community.
For Her is not just a business.
It is a space being built to restore dignity, rebuild confidence, and create sustainable independence.
This space is not about labels.
It is about forward movement.
Be apart of the movement
Whether you're looking for support, interested in joining a programme, or exploring ways to collaborate, we'd love to connect. We're always open to connecting with organisations, businesses and individuals who share our commitment to creating meaningful opportunities for wāhine.